She’s All Over The Place

Advertising Brands and Hiring Real Genuine People with Jill Strickman

February 1, 2022

Jill Strickman is the founder and owner of GENUINE: The Real People Company with over 25 years of experience casting real people and patients with compelling stories for consumer and healthcare advertising.

Real People are your most effective marketers. For over two decades, GENUINE: The Real People Company has partnered with advertising agencies and brands to find, vet, and manage real people for consumer and pharmaceutical marketing initiatives. From Super Bowl ads to nuanced healthcare testimonials to viral digital content viewed by millions, GENUINE provides real people casting that resonates. You've seen their work in commercials for Microsoft, Dove, Keurig, American Heart Association Excedrin, and others.

As founder and strategic director, Jill Strickman offers guidance and expertise in all things "real people" including FTC guidelines, HIPAA compliance, custom research methodologies, and how to apply unique, insight-driven interview techniques to each campaign. At the heart of GENUINE, Jill combines her warmth and empathy to partner enthusiastically with your brand. Along with her incredible staff, she continues to build long-term relationships—and tackle each project with grace.

Connect more with Jill Strickman:



GENUINE Facebook:

GENUINE Instagram:

GENUINE Twitter:



Connect more with Chonacas:

Pick up my Poetry Book

Buy merch here:

NFT Art:



LinkedIn Account:




Podbean App

Play this podcast on Podbean App