She’s All Over The Place

Actor Business on Brand with Martin Bentsen

September 29, 2020

Do you know your brand as an actor?  In this episode, we break down what it means to know your brand-type as an actor when going in to meet with the casting directors who are in charge of casting all of the tv shows & films in the Entertainment industry.  We gift value and chat about the importance of following through, step into your own power, education, stigmas in entertainment, what casting directors are really looking for in the meeting, and what they are not telling you.  If you are an actor and or interested in getting into acting you will definitely want to tune into this episode!

*How actors can network with casting directors.

*Why casting directors won't ever tell you what they're really looking for.

*What makes for an effective actor brand, and how to find yours.

*Effective ways to get footage for your reel, and how to ensure it fits with your brand.

Martin Bentsen, NYU Tisch alumnus, has run numerous educational seminars on branding and marketing strategies for actors at The Actor's Green Room, Actor's Connection, and NYU; has written a 207-page book called Get Cast: Book More Acting Work by Thinking "Outside the Industry"; and is a member of both the National Association of Sales Professionals and Sales & Marketing Executives International, two highly acclaimed marketing organizations in the United States.

Martin graduated in 2011 with honors from NYU's Tisch School of the Arts' Film and Television program with a focus on directing and in 2010, he founded City Headshots®, which, according to Yelp, is ranked the #1 headshot studio in New York City. City Headshots currently employs seven people and has affiliate locations in New York, Denver, Chicago, New Jersey, and Philadelphia. Some of City Headshots’ repeat clients include well-known companies such as LinkedIn Corp, Facebook, and American Express, and many of its photos have been featured in The New York Times and The Wall Street Journal.

As a business owner who has grown from zero to over half a million dollars per year, Martin not only understands the intricacies of marketing and finding clients, but also what it takes for actors to successfully navigate the industry and make themselves memorable. He coaches actors one-on-one with their branding, marketing, and management strategies, and in how they conduct themselves with agents, managers, and casting directors. His clients have landed Broadway roles, booked major television shows, and signed with top agencies.

Martin’s long term goal is to end the cliche of "The Starving Artist."

Martin’s website & social


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